The economy recovers slowly of the recession, little by little begin to appear positive numbers in the financial system. Stock-market of Values of New York maintained a positive tone all the week spent, partly had to the favorable results of Citigroup and Bank of America. In the middle of this atmosphere of recovery, some great companies look for to round up their gains focusing in an attractive segment of the market: the Latin.

The chain of Walmart stores is abriendo local focused in Latin clients in states like Arizona. The giant of the fast food McDonalds has unfolded in some gigantic places of Charlotte signboards in Spanish announcing its products. Finally the chain of Food supermarkets Lemon is sending to a new concept called Latin Flavor in its stores, that it includes from a greater variety of Latin products, until training its personnel to take care of that group. (You can read more on this subject in page 7 of this edition of the News)

This commercial phenomenon must to that the companies discovered that the form in that the Latin consumer faces the economic crisis is different from the one from other segments of the population. New information of the company of investigation of Mintel market reveals that for example, 52% of the population generally have dinner less outside due to the economic situation. But the Latins already ate in house with more frequency, therefore the Latins spend more in supermarkets than any ethnic group (in average $115 per week) and the cost is practically equal in all the levels of income (unlike the nonLatins that spend more if they gain more).

The investigation also assures that in 2007 and 2008, in spite of the deterioration of the economy, the Latins probably increased their cost in entertainment, due to the fact that many Latins in that country they are young and they are conforming his families. In addition Mintel discovered that the Latins subscribe more than the population generally to the services of cinema in house.

In another investigation, of the economic training group The Conference Board, one affirms that the Latins spend more money than other ethnic groups in food, clothes, footwear and products of personal hygiene. The study shows, for example, that the Latins buy a 80% more shoes for men, children and children who the average of the population, as well as a 60% more of clothes for children. Also they consume a 40% more of meat of cow, chicken or pig that the American average, and a 30% more of products for the hair.

The Latins prefer to spend in food and things for the house, and optimists with respect to the future stay, comments the study of Mintel. “Four of each five Latins agree in which the United States country of the opportunities is `', more than half it thinks that its financial situation will improve soon”.

The Latins are a key piece within the complex economic dynamics of the country, although they count on multiple challenges, especially those that are undocumented. If thus with great barriers the Latins are coveted like a mighty market, imagines how the national economy could be benefitted if it is legalized to 12 million people who live in the shades by means of Integral the Migratory Reformation.

The enormous contribution of the Latins to the finances of the country cannot be not known. Integral the Migratory Reformation could help to surpass the economic crisis that we suffered at national level.